SNÜX is a contemporary ski brand using patented technology to create warmth-benefitting overboots. The boots feature COZYTECH® which is an advanced thermal garment technology to deliver heat-generating qualities and enhanced thermodynamic control.
The SNÜX brand is a complex synthesis of minimal aesthetic and technical design. The site's primary goal is to guide the user through each page while educating about the product's technical benefits and highlighting its innovative design. By using interactive 3D elements and responsive animations, the site delivers an engaging experience that spotlights the product's key features throughout.
Users have the ability to interact with the 3D product asset. Through rotation and zoom, the product details can be examined and the over-shoe and can be previewed on the boot itself. This use of technology further extends the product's technical core.
A swipe-able modal is shared between the index and product page. This modal contains the core information of the COZYTECH® nanomembrane technology and the NASA lab thermal imagery. Its presence in various forms throughout makes the information highly accessible.
SNÜX Overboots are available in four colorways — all accessible from a single page to optimize conversion. Variants are toggled by clicking the boot thumbnail in the grid which triggers its corresponding render inside of product frame.
SNÜX product photography is placed under each CTA window to add depth to the page. As the content is scrolled, the product rotates or fans depending on the user's position.
All variants and product information is contained within a single viewport. This optimizes conversation and increases accessibility for product information. Composition, details, care, and sizing fill the right-hand frame and a modal containing the core COZYTECH® information slides in when clicked respectively.