Moment is a functional beverage based in NYC that was in need of a refresh to communicate the calming, yet energetic nature of their drinks.
Moment’s core strategy is centered around the subscription model as a way to encourage customers to create a healthy, daily routine. The primary ingredients, ashwagandha and l-theanine, are proven to work best when consumed on a regular basis. To illustrate the ease of incorporating Moment into any daily routine, and that drinking it can be a meditative experience, we told the story with the energy that comes from Moment. Each subject is placed in a typical environment like work, school, or exercising with an energy that surrounds them–allowing them to take a moment from their fast-paced daily routine and reset.
Each scene was 3D modeled and rendered with models super-imposed. The surreal nature of the glowing sphere and the 3D objects, paired with the reality of the models, creates a focal point around the energy that comes from meditation without the distractions of a natural environment. To add movement and interactivy to the site, the images of the models cycle through like a GIF as the user scrolls to move them through their moment.
A custom subscription module was implemented on the home and product pages to concisely organize the information. The goal of this module was to make subscribing as easy and intuitive as possible while still presenting discounts, nutrition, flavor options, and subscription benefits. Each component of the site was designed with the primary focus being a calming experience.
The sections and product photography of the primarily neutral background are met with complimentary pops of color that reflect the gradient of the packaging. Blurred treatment of the photographs’ edges soften the elements on the page to further the idea of calm.
AVEC is an NYC-based all-natural mixer with five unique flavors. The web experience features dynamic product templates with 3D modeled scenes that immerse the user in the worlds of each flavor.
Rù is a functional beverage with a contemporary, health-conscious twist on traditional Asian drinks. Each element of the brand is aimed to communicate this updated approach in a way that stays true to the authenticity of its traditonal roots