Thunder Road is a high-end clothing brand creating uniquely-crafted, vintage-inspired pieces that are designed and made in Los Angeles. The website was developed for the initial launch of their limited quantity, Oversized Vintage crewneck. Each crewneck features imperfections that are intentional and inconsistent—making each piece one-of-a-kind. The landing page features a video of found footage from the streets of California. Floating images of the pieces display the shop options with a side navigation for a directory to the rest of the site. Items are displayed in full screen with a gallery and slideshow to highlight the details of the design.
Web Design, Development