Felly is a Los Angeles-based singer, songwriter and record producer signed to Same Plate/Sony Music Entertainment. His music reflects influences ranging from jazz to trap to surf rock with a visual identity stemming from acid graphics. For his live visuals, each clip is designed to work as a series of videos that loop consecutively. An animated felly logo acts as the interlude to the main clip transitions. Prior to the project start, three themes were chosen to guide the design: Western, Death Valley, and Gallery. In order to maintain a cohesive aesthetic, each clip features 3D models rendered as the focal point with environments developed through a series of overlays and affects. The result is a collection of stories told through the voice of Felly's acid-infused identity.